Communications and Marketing Analyst, Senior
CenterCenter for Strategic Relations
GroupCommunications & Marketing
Salary Range$53,828-$91,507
  

POSITION SUMMARY:

The Atlanta Regional Commission (ARC) is the regional planning and intergovernmental coordination agency that focuses on issues critical to the region’s success, including growth and development, transportation, water resources, services for older adults and workforce solutions. ARC is dedicated to unifying the region’s collective resources to prepare the metropolitan area for a prosperous future. This is done through professional planning initiatives, the provision of objective information and the involvement of the community in collaborative partnerships.

The Atlanta Regional Commission has an immediate opening for an energetic, self-starting Senior Communications and Marketing Analyst who will be responsible for developing and executing strategic communications plans in support of key agency goals and objectives. Areas of focus include ARC’s Center for Livable Centers and Center for Community Services.

The Senior Communications and Marketing Analyst will also be expected to support the Communications & Marketing Group and Center for Strategic Relations on other programs and projects as assigned. This position provides an opportunity for a communications professional to join a highly innovative and productive team and work on issues of regional importance.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Develops and executes strategic communications plans to support agency goals and objectives;
  • Writes and edits across all ARC platforms, including website, What’s Next ATL blog, social media channels, email campaigns, and e-newsletters;
  • Provides reactive and proactive media relations support to internal clients;
  • Provides other communications support to Communications Group and Center for Strategic Relations as assigned;
  • Provides support to State of the Region breakfast and other ARC events;
  • Perform other duties as assigned to support agency goals and objectives.

REQUIRED KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCIES

  • Knowledge of AP writing style;
  • Knowledge of principles and practices of public relations and communications;
  • Knowledge of principles and practices of marketing and digital marketing;
  • Knowledge of principles and practices of digital communication and media, including social media platforms and website content design;
  • Ability to work effectively in team-based environments, which require high levels of initiative, autonomy and independent thought and action;
  • Ability to prioritize tasks and effectively work toward deadlines;
  • Ability to relay technical information in a non-technical way to a wide range of stakeholders;
  • Ability to simultaneously manage multiple projects, while maintaining a firm grasp of individual project details;
  • Skill in gathering data, interpreting information, and applying logic and reason;
  • Skill in writing/editing press releases, articles, speeches, website content and other digital media content;
  • Skill in utilizing communication and interpersonal skills as applied to interaction with coworkers, supervisors, the general public and others to sufficiently exchange or convey information and to receive work direction;
  • Possess exceptional written and oral communication skills;
  • Possess excellent organizational, time-management and problem-solving skills;
  • Proficient in standard office equipment and MS Office suite.

MINIMUM QUALIFICATIONS

  • Bachelor’s degree in public relations, journalism, communications, marketing, or related field
  • Two (2) years of progressively experience in public relations, media relations, communications/marketing and/or community engagement

An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above, unless otherwise subject to any other requirements set forth in law or regulation.

SPECIAL REQUIREMENTS:

In addition to the detailed examples of responsibilities and abilities contained herein, all employees of the Atlanta Regional Commission are expected to model behavior consistent with the guiding principles outlined in our Evolution Strategy. Specifically, incumbents are responsible for demonstrating work habits that are:  

  1. Interdisciplinary by promoting professional and interpersonal connections and integration across functional disciplines;
  2. Holistic by seeking expertise within the team, Group, or Agency to produce his/her work output, and demonstrating a strong understanding of and support for interrelationships between their work and the work of others in the team, Group, or Agency;
  3. Actionable by continuously striving to improve his/her capabilities to produce sustainable outcomes, and displaying a strong need for achievement and a high energy level to attain goals;
  4. Outcome Based by taking the initiative to meet goals and expectations, and consistently striving to produce tangible results with significant visible impact, and;
  5. Targeted toward Ensuring Colleagues' Success by willingly and deliberately providing his/her expertise to others in an effort to build and sustain effective internal and external working relationships, and by modeling behaviors that consistently demonstrate concern for colleagues' success, needs, respect, trust and integrity.